This is better known as SEO and is the practice of making your website recognized by search engines so that when your website is searched using a certain keyword, it may come among the top results. One of the key areas of SEO is web content generation which can enhance your website rankings on search engines. Some companies will promise a certain ranking which is not true because ranking on search engines is out of their control.
Here is what you’ll expect from the Search Engine Optimization
- Website content analysis with suggested changes where necessary
- Title and meta tags analysis in the source code with suggested changes
- A detailed report on incoming links and suggestions for link building
- Thorough research on keywords and related phrases
- Comparison of keywords with your major competitor
- Creation of Webmaster Tools and Google Analytics for web stats if need be
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- Creation of Yahoo Local listings and Google Maps if need be
- Manual website submission to Bing, Google, DMOZ and Yahoo
- Creation of a site map that is search engine friendly
- Creation of optimal robots.txt file
- Optimization recommendations for the Image alt tag
- Creating a custom 404 error page if need be
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